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Lusso Talks Interior Design – In conversation with Hala Al-Ashmawi

Hala Al-Ashmawi is a Saudi Arabian interior designer with close ties to Europe. Hala studied at the London Institute of Interior Design and today she works with clients around the world, including her latest project in southern Spain. Hala has given us an insight into her work, revealing to us her greatest inspirations and why she chose Lusso.


Who and what are your greatest sources of inspiration?

I have always had a fascination with interior design. From a young age, I would notice how homes reflect their owners’ personalities. I love to walk into a home and get a sense of the emotions and personal space. Also, seeing people’s reactions to their new spaces is priceless. I’m deeply inspired by Pablo Picasso; his art and style have had a deep impact on me. As colourful and bright as his work is, his lines are very pure. My aesthetics are the same, I start with simple and elegant shapes, then add all the colour I need.

What are the key trends for bathrooms right now?

What I see trending right now is the return of the bath. People love the fast convenience of a shower, but in the past year and a half I have noticed people asking for bathtubs so they can take time out and relax. It’s becoming more important to create time for pampering.

Tell us why you’ve chosen to use Lusso pieces in some of your projects?

I have chosen Lusso pieces for their timeless design, beauty and quality. There are pieces to suit any project and any style you can imagine, all using the highest quality materials.



What’s one of the most difficult design lessons that you’ve learned?

The most challenging aspect I have faced is trying to obtain luxury with sustainability, which a lot of people are looking for these days.

What’s the best piece of advice you’d give to people renovating their own homes?

The best advice I can give is to work at your own pace. You don’t need to do major work to achieve a big impact, simple things like changing paint colours and lighting, adding a new window or changing your bath or sink can create a major wow factor.

What would your ultimate interior design project be?

I am lucky enough to be working on my dream project right now, but it would be amazing to work on a circular house. I think round spaces really challenge the imagination.

Check out Hala on Instagram for plenty of design inspiration: @halooolita.


Hala’s interview was also featured in the Lusso Luxury Living magazine, see here for more information.

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